Google is the world’s most popular search engine for a wide range of reasons. Google not only focuses on improving the user experience, but it also provides marketers with some of the best marketing tools available today. One of them is Google Business Profile (GBP), formerly known as Google My Business (GMB). It is a free marketing tool that helps businesses improve their web presence on Google. Given that Google is where most online experiences begin, it is highly recommended that every business have a Google Business Profile account because it can help improve your SEO.
With a Google Business Profile (or GBP listing), you not only have access to important information about your company, but you can also manage your account, much like a social media page. In short, GBP is your best friend when it comes to improving your online presence on Google! However, just like other social media platforms such as Facebook, or Twitter, you must understand how GBP works.
But how can GBP assist you in improving your search engine ranking? Keep reading to learn about the advantages of using Google Business Profile.
The Google Business Profile: How Does It Impact Your SEO?
Despite the fact that businesses can create a Google Business Profile account, only verified businesses with a good reputation will appear in GBP listing results, giving them more credibility. If your company appears in GBP listing results, you can improve your online visibility in a number of ways.
Given that businesses can include information such as their website, business location address, phone number, and business hours on their GBP listing, potential customers can learn more about them at a glance. To provide consistent information, an SEO consultant must match the details of a GBP listing with those of other marketing platforms.
For example, here’s a GBP listing from the Website Drona. The Google Business Profile displays important information about the company, such as its location, phone number, and office hours.
Every marketer understands the significance of SEO in digital marketing now. SEO is essentially one of the primary driving forces behind digital marketing. Your marketing campaign would be unable to function without it. If you intend to create a Google Business listing, you should be aware of how it will affect your SEO.
Your GBP listing allows you to keep your online presence consistent across Google. When you combine your optimized website with a GBP listing, you already have a competitive advantage over your competitors who do not have a Google Business Profile account. Businesses with GBP listings rank higher in Google search results than those without.
Creating a GBP listing is critical for increasing your search engine ranking, but how does it work?
Here are the Seven Google Business Profile features:
- Customer Feedback.
- Question and Answer (Q&A)
- Receive inquiries.
- GBP Analysis.
1) Google Business Profile is Free
Google Business Profile is completely free. Anyone who wants to promote their business online, even if they don’t have a website, can create an account and promote their niche for free.
If you are looking for a more cost-effective and long-term marketing strategy, having a GBP listing is extremely beneficial to your company. Because GBP listing is simple to use, you can easily edit and update information about your products or services.
2) Provides Customers with Insight
The Google Business Profile GMB works in both directions: it increases brand visibility while also providing you with more information about your customers. It’s a win-win situation!
3) Improve Ranking of Local Search Engine
Improving your local search engine ranking begins with optimizing your Google Business listing. Local SEO is critical for small businesses and startups that need to target customers based on their proximity. Adding a GBP listing is an excellent way to boost your local search engine ranking.
4) Google My Profile Adds your Business to Google Maps
Most importantly, you can improve your Google web presence by updating your company’s information. Google Maps will display your brand. Users who search for your business near them will find it in Maps, complete with a location and an image.
5) Increase Customer Engagement
Because a Google Business listing is one of the first things that will appear on Google’s results page, it will undoubtedly grab the attention of the majority of users. You have numerous opportunities to engage with your customers more frequently.
Increase the value of your Google Business Profile account by displaying your contact information as well as a link to your website. Customers can click on your link, visit your website, and follow you on social media, all of which help to boost your overall online ranking and expand your online presence.
Increase customer engagement by allowing potential customers to learn more about what you have to offer without visiting your website.
6) Customers can Leave Reviews on GBP
By default, anyone can leave customer reviews on Google Business Profile. Any business can use this to establish credibility, raise brand awareness, and expand its online presence. Customer reviews on GBP listings are an excellent way to build trust, so take advantage of this by encouraging your customers to provide feedback following a transaction.
Whether the reviews are positive or negative, making them public is an excellent way to show your transparency. After all, complete honesty is essential for establishing trust with potential customers and converting them into loyal supporters, and what better way to do so than by displaying both the good and bad sides of your business?
7) GBP Can Increase Your Website Traffic
Consider your Google My Business, now known as Google Business Profile, to be a portal to your website. Because your GMB listing provides an overview of your company, you can use it to direct customers to your website.
Even if you cannot instantly increase your customer base, you will increase your chances of gaining more potential customers in the process, which is just as good.
A Google Business listing can help a company improve its search engine ranking in a variety of ways. Even though it may take some time to see significant results, maintaining a GBP listing is beneficial to your business because it will improve your organic SEO.
If you need assistance managing your Google Business Profile account, Website Drona provides Monthly SEO packages in India. If you are interested in our SEO package, please mail us at [email protected]